e commerce seo

Category: Blog
https://seoconsultantmelbournewide.com.au/seo-for-e-commerce/

  1. Keyword Research

    • Identify commercial and transactional keywords.
      Examples: "Buy [product]", "[product] online", "cheap [product]".

    • Use keyword tools like:

      • Google Keyword PlannerE-commerce SEO (Search Engine Optimization) refers to the process of optimizing an online store to rank higher on search engine results pages (SERPs). The goal is to increase organic traffic, improve user experience, and ultimately boost sales.


      • Ahrefs

      • SEMrush



    • Focus on long-tail keywords with high intent and low competition.



  2. Site Architecture

    • Flat structure: Keep categories and products close to the homepage (no more than 3 clicks away).

    • Internal linking: Link related products, categories, and blog posts for better crawlability.



  3. On-Page Optimization

    • Title Tags & Meta Descriptions
      Use primary keywords naturally. Keep titles under 60 characters and meta descriptions under 160.

    • URL Structure
      Clean, descriptive URLs:
      Example: www.example.com/category/product-name

    • Product Descriptions
      Write unique, detailed, keyword-rich descriptions. Avoid using manufacturer-provided text.

    • Header Tags (H1, H2, H3)
      Include target keywords in headers to improve readability and SEO.

    • Image Optimization
      Use descriptive file names and alt tags. Compress images to improve load speed.



  4. Technical SEO

    • Mobile-Friendly Design
      Ensure your site is responsive and mobile-optimized.




Page Speed Optimization
Tools like Google PageSpeed Insights can help you identify and fix is
123456789101112131415

Leave a Reply

Your email address will not be published. Required fields are marked *